How to use Instagram to find new clients for your clinic
Allied health social media expert, Jack O'Brien, from Clinic Mastery talks you through how to use Instagram to find new clients for your clinic.
Allied health social media expert, Jack O'Brien, from Clinic Mastery talks you through how to use Facebook Ads 'retargeting' to find new clients for your clinic.
Jack O'Brien, Clinic Mastery·
Facebook ads are amazing in two ways; They can be amazing at filling your clinic with new clients, or they can be amazing at blowing your budget and maxing out your credit card!
Using Facebook retargeting is an efficient way to ensure that your only show your paid ads to potential customers who have previously engaged with your practice online, and encourage them to take the next step to reach out and start a conversation with your business.
A Facbook Retargeting campaigns works by creating an anonymous audience within the Facebook Ads Manager from a ‘source’ - which could be the Facebook pixel on your website, a previous customer list, or people that have engaged with your content.
When you create a custom audience, only those people that fit your criteria will see your ads, which means you can be laser specific with the content of your ad.
There are many frameworks for crafting the specific wording of the ad, however the intention is to make it clear WHO you are speaking to, WHAT you know about them already, and HOW they can take the next step. The message in your ad for a group of people that fit your criteria could be 'Send us a DM to find to ask us 'x'!'
Often, there are subtle nuances according to your brand, your prospects, and your intentions - but these should not be excuses for you to avoid using Facebook Ads, rather simply an opportunity for you to engage some help or dive into some learning to capitalise on the opportunity!
Allied health social media expert, Jack O'Brien, from Clinic Mastery talks you through how to use Instagram to find new clients for your clinic.
Allied health social media expert, Jack O'Brien, from Clinic Mastery talks you through how to use LinkedIn referrer networking to find new clients for your clinic.
Allied health social media expert, Jack O'Brien, from Clinic Mastery talks you through one of the ways to use Facebook Ads to find new clients for your clinic.