How to use Instagram to find new clients for your clinic
Allied health social media expert, Jack O'Brien, from Clinic Mastery talks you through how to use Instagram to find new clients for your clinic.
Allied health social media expert, Jack O'Brien, from Clinic Mastery talks you through one of the ways to use Facebook Ads to find new clients for your clinic.
Jack O'Brien, Clinic Mastery·
Facebook ads are amazing, in a couple of different ways. They can be amazing at filling your clinic with new clients, or they can be amazing at blowing your budget and maxing out your credit card!
One of the best ways to both keep your budget under control, and ensure you are targeting the most likely people to use your services, is to ensure you have appropriate audiences in place.
The simplest way to define an audience is by using simple demographic and sociographic parameters (eg. age, location radius, interests, job titles, etc).
To utilise the hidden powers of Facebook, it is ideal of you find ways to create Lookalike Audiences - these are cold audiences (cold means they haven't engaged with your website or Facebook page previously) that share the same characteristics of an existing sample of your clients.
This existing sample may be an audience that has visited your website (and you captured them using the Facebook Pixel) or a client list that you have shared with Facebook (via Cliniq Apps or Mailchimp, for example).
A Lookalike Audience essentially allows Facebook to crawl your list, define the common traits and characteristics, and go and find 1,000’s more people who share those commonalities!This targeting capacity means your ads will be served to your ideal potential clients, your spends will be lower and your conversions will be higher.
You can also create a Lookalike Audience during Ad Creation in Ads Manager.
Allied health social media expert, Jack O'Brien, from Clinic Mastery talks you through how to use Instagram to find new clients for your clinic.
Allied health social media expert, Jack O'Brien, from Clinic Mastery talks you through how to use LinkedIn referrer networking to find new clients for your clinic.
Allied health social media expert, Jack O'Brien, from Clinic Mastery talks you through how to use Facebook Ads 'retargeting' to find new clients for your clinic.